Q1. HOW DOES YOUR PRODUCTS REPRESENT

SOCIAL  GROUPS OR ISSUE?




















Music is a powerful medium that can capture a sentiment or circumstance, and for the A2 coursework assignment, a music video was chosen to represent a societal issue. The issue that was selected was depression, which is a common and debilitating mental illness that affects millions of people worldwide. To depict the issue, the song "Broken" by Jonah Kaegan was chosen. The music video portrays a young teen guy sitting alone in an empty room, expressing his feelings through his voice and facial gestures.

























The use of pop music for the music video was intentional, as it is one of the most well-known genres and has a formula that is present in nearly all hit songs. The formula includes simple and catchy tunes with a solid rhythm, often featuring two or more verses and a recurring chorus. This formula has made pop music a popular choice for conveying important messages, such as the issue of depression.
In order to make the music video effective in representing the issue, research was conducted on depression. The results of the research were used to ensure that the video was accurate in its representation of the issue. The audience's preferences for codes and conventions were also taken into account, with camera angles being the main area of interest. This information was used to make sure that the music video quickly grabbed the audience's attention and effectively conveyed the message.
The societal issue of depression has a significant impact on individuals and communities worldwide. Through the use of music, the issue was able to be represented in a way that was both powerful and accessible. The music video for "Broken" by Jonah Kaegan effectively conveys how someone with depression feels and aims to help others understand the issue. It highlights the fact that many people struggle with mental health difficulties and that only a small number are actually good at disguising them. Individuals who don't conceal their difficulties often face rejection from their peers, which can lead to self-hatred and a lack of self-love.In conclusion, the use of music in representing societal issues is a powerful tool. The music video for "Broken" by Jonah Kaegan effectively conveys the issue of depression, its impact on individuals and communities, and the need for greater understanding and support. Through the use of pop music and effective codes and conventions, the video was able to grab the audience's attention and effectively convey the message. This serves as a reminder of the power of music in addressing important social issues.

Q2. HOW DO THE ELEMENTS OF YOUR

PRODUCTION WORK TOGETHER TO

CREATE A SENSE OF “BRANDING”?



















When developing an artist's brand, it is important to consider how each element of the production will work together to create a cohesive and impactful brand identity. In the case of Mahnoor's artist, the branding process began from scratch, with the goal of creating a marketable act that would appeal to audiences.The first step in the branding process was the creation of a website. To determine the most effective website structure, Mahnoor and her team created several prototypes to gauge audience appeal. The website not only provides information about the artist but also serves as a platform for selling the artist's latest single, along with other merchandise. This is an essential component of the branding process, as it provides the audience with a tangible representation of the artist's brand.
In addition to the website, Mahnoor also created a magazine using the dependable website builder, Wix. The final structure of the magazine was carefully determined to ensure it aligned with the artist's brand identity. By creating a visually appealing and informative magazine, Mahnoor was able to further engage the audience and establish the artist's brand in their minds.Another crucial aspect of branding is the development of new products that help build brand awareness and keep the audience engaged. Mahnoor's team took on the task of creating new goods for the artist, ensuring that each product reflected the artist's brand identity and would appeal to the target audience.

Q3. HOW DO YOUR PRODUCTS ENGAGE WITH

THE AUDIENCE?




Social media plays an integral role in building a successful brand, and Mahnoor recognized this when she created an Instagram page for her artist. The page served as a platform for raising brand awareness and generating anticipation for the artist's upcoming releases. Mahnoor posted a 9-grid image of the album cover on the page, which not only generated buzz but also provided a visual representation of the artist's brand identity. Once the grid posts were complete, a teaser of the music video was posted, further fueling audience engagement and excitement.
In conclusion, the elements of Mahnoor's production worked together seamlessly to create a powerful and impactful brand identity for her artist. From the creation of the website and magazine to the development of new products and the use of social media, each element played a crucial role in establishing the artist's brand in the minds of the audience.By carefully considering each aspect of the branding process, Mahnoor was able to create a cohesive and effective brand that will continue to engage and captivate the audience.Engaging with the audience is a critical aspect of creating a successful music video. For our A2 coursework assignment, we decided to create a music video that addresses the important social issue of depression. In order to ensure that our video would resonate with our audience, we actively engaged with them throughout the creative process.We began by creating a Google form that asked our audience a series of questions about their music video preferences, their demographic information, and their opinions on mental health as a social issue. We made sure to ask questions that were relevant to our video, such as whether our audience would be interested in a performance-based music video and whether they believed depression was a growing issue in Pakistan.Once we had finalised the questions, we organised them in a Google doc and shared the form with our friends, family, and acquaintances, asking them to share it with their own networks to ensure a diverse range of responses. By using this approach, we were able to receive valuable feedback from a broad range of people, which helped us create a music video that resonated with our target audience.Furthermore, we made sure to incorporate elements that we knew our audience would find engaging. Based on the feedback we received, we chose the pop genre for our music video and made sure to include a range of camera angles and magazine conventions that we knew would capture their attention. We also chose a popular song, "Broken" by Jonah Kaegan, which we believed would be familiar to our audience and help them connect with the emotions depicted in the video.Overall, we believe that our music video was successful in engaging with our audience, both in terms of the feedback we received during the creative process and the final product itself. By actively seeking out and incorporating our audience's preferences and opinions, we were able to create a video that resonated with them on a personal level, while also addressing an important social issue.Aside from following conventions, we also aimed to engage with our audience in a variety of ways. One of the ways we did this was by conducting market research through a Google Form. We asked questions about the audience's preferences for music video genres, magazine conventions, and their interest in watching a music video focused on the social issue of mental health.This helped us to tailor our music video to the interests and preferences of our target audience.
In addition, we also incorporated visual and auditory elements that we believed would capture the audience's attention and keep them engaged. For instance, we carefully selected the song we used for our music video - "Broken" by Jonah Kaegan - because we felt that its lyrics and melody effectively conveyed the message we wanted to share with our audience. We also included visually striking elements, such as a stark and empty room, to convey the isolation and loneliness often experienced by individuals with depression.

Q4. HOW DO YOUR PRODUCTS ENGAGE WITH

THE AUDIENCE?

we made use of social media platforms to promote our music video and engage with our audience. We posted teasers and behind-the-scenes footage on our social media accounts, and encouraged our audience to share their thoughts and feedback with us. This not only helped us to improve the quality of our music video but also allowed us to connect with our audience on a deeper level.Overall, we aimed to engage with our audience through a combination of following conventions, conducting market research, incorporating striking visual and auditory elements, and utilizing social media platforms. By doing so, we hoped to create a music video that not only effectively conveyed our message but also resonated with and engaged our audience.