Music video theorists: Andrew Goodwin, Pete Fraser and others

Andrew Goodwin is a professor of media studies at Oxford Brookes University in the UK. He is known for his research on music videos, particularly the ways in which they convey meaning and affect. In his book "Dancing in the Distraction Factory: Music Television and Popular Culture," Goodwin examines the role of music videos in shaping popular culture and argues that they are a form of "distraction factory" that distracts viewers from the political and economic realities of the world. Pete Fraser is a professor of media studies at the University of Sussex in the UK. He is also known for his research on music videos, particularly the ways in which they are used to construct identities and convey messages. In his book "Music Video and the Politics of Representation," Fraser examines how music videos construct representations of gender, race, and sexuality and how these representations are used to shape social and political attitudes. Other notable music video theorists include Susan McClary, who has written about the ways in which music videos can convey feminist messages, and John Fiske, who has examined the ways in which music videos are used to construct meanings and identities. Overall, the research of music video theorists like Andrew Goodwin, Pete Fraser and others, has highlighted the significance of music video as a medium for conveying meaning and shaping culture and identity. Music videos are often analyzed for their representation of gender, race, and sexuality, as well as their role in constructing popular culture and political attitudes. Additionally, there is a growing interest in the role of music videos in digital culture and the ways in which they are distributed and consumed through digital platforms.